Img Licensing Agreement

The press release, very brief and concise, explains that the new agreement replaces the initial agreement signed in 2014. The announcement ends years of speculation about the relationship between Imagination and Apple, as well as the role played by Imagination`s IP in Apple`s latest GPU designs. IMG has renewed its representation agreement with Family Trademark in order to continue its work in the development of fashion cooperation for the French film icon New Wave, Brigitte Bardot. Today, Imagination Technologies announced that Apple has signed a new multi-year license with the company, which continues to give Cupertino`s company access to IP Imaginations. Imagination Technologies (“Imagination”) announces that it has replaced the multi-year multifunctional licensing agreement with Apple, first announced on February 6, 2014, with a new multi-year licensing agreement, under which Apple has access to a wider range of imaginary intellectual property in exchange for royalties. Bruno Maglione, President of the Licensing, IMG, added: “Brigitte Bardot is an icon of beauty and fashion without competition for the continued relevance and aspirational attraction of her style. Other brands in Gap Inc. that the licensing agreement could be extended to the Old Navy, Athleta, Intermix and Hill City brands. Since its appointment in 2016, IMG has developed a year-round licensing program for the cooperation of brands and products inspired by the 309-year-old racecourse and its flagship racing festival, The Royal Ascot.

Highlights included exclusive collections with well-established British brands such as Favourbrook, T.M. Lewin, Oliver Brown, Radley London, Christy`s Hats, Christy,Charbonnel-Walker and more, with products sold worldwide in independent licensees and online stores. Bruno Maglione, President of Licensing, IMG, added: “Over the past 50 years, Gap Inc. has created a portfolio of powerful brands that have firmly established themselves in popular culture and with consumers around the world. These brands are well-known names, in whom we all trust and who have bought and lived.